Location
The project is strategically positioned on South 90 Street, New Cairo’s most dynamic and prestigious business artery, featuring a prominent frontage ranging up to 75 meters. Its location offers effortless connectivity through key axis roads, including Mohamed Naguib Axis and the Ring Road, placing it at the heart of the city’s administrative and commercial movement.
Set on a highly active route that attracts top-tier business traffic, the project benefits from unmatched visibility, accessibility, and proximity to leading corporate and retail destinations—making it an ideal address for ambitious enterprises.
About h:rs
h:rs is more than a name—it’s a philosophy. Built on the belief that time is the most valuable asset, the project was designed as a business hub where every hour holds meaning.
Every Hour Counts reflects a clear promise: each moment spent within the development adds value—whether through productivity, growth, connection, or inspiration. From focused workspaces and collaborative meetings to networking moments and refreshing breaks within the vibrant retail areas, h:rs ensures that every hour is intentional, optimized, and truly valuable.
Our Pillars
Connect (Community)
A space designed to spark interaction and networking within the business hub. The red element reflects energy, movement, and the social pulse that brings people and businesses together.
Engage (Commercial)
Yellow is used for commercial and experience-driven zones. It signals visibility, activity, and high engagement moments.
Work (Admin)
Blue marks administrative and work-focused areas. It communicates structure, clarity, and productivity.
Project Overview
h:rs Business Hub is a purpose-built business destination designed to meet the evolving needs of modern enterprises. It combines contemporary office spaces, advanced infrastructure, and a strategically planned environment to support efficiency, scalability, and sustainable business operations. The project is developed as a fully integrated hub, bringing together administrative, clinical, and commercial uses within one cohesive destination.
Land Use
The total land area of h:rs Business Hub is 11,003 sqm (2.62 feddan), carefully distributed to create balance between built spaces and open areas.
- Building footprint: 3,520 sqm (0.838 fdn) — 32%
- Landscape area: 7,480 sqm (1.78 fdn) — 68%
This distribution ensures a spacious environment where built forms and landscape coexist in harmony, enhancing both
functionality and user experience.
Architectural Concept
The architectural design of h:rs is anchored by a central courtyard that organizes the project around openness, natural daylight, and intuitive movement.
The development is composed of two linear buildings and a rear wing, arranged to clearly separate public and private functions while maintaining strong visual and spatial orientation. This layout enhances clarity, ease of navigation, and operational efficiency throughout the project.
A refined vertical façade language, combined with a sculptural and restrained landscape design, creates a calm, contemporary, and premium commercial environment.
Our Partner
Landscape & Outdoor Areas
%68 LANDSCAPE + WATER FEATURES
h:rs outdoor areas are carefully designed to enhance circulation, interaction, and the overall user experience, creating a seamless transition between architecture and public spaces.
The outdoor environment is designed around principles of universal accessibility, providing safe, barrier-free movement for all users.
Central Plaza
A dynamic central plaza designed as the heart of the project, offering an inviting destination for retail, dining, social interaction, and leisure.
Outdoor Seating Areas
Inviting outdoor seating spaces that extend the commercial experience into the landscape, encouraging relaxation, social interaction, and leisure.Inviting outdoor seating spaces that extend the commercial experience into the landscape, encouraging relaxation, social interaction, and leisure.
Self Shaded Outdoors
Self-shaded outdoor spaces designed
to provide thermal comfort and a pleasant environment for relaxation, circulation, and social interaction throughout the day.
Southern Court
A vibrant commercial court that creates an engaging pedestrian destination, bringing together retail, leisure, and social experiences within a lively outdoor setting.
Unit Types
Administrative Units
Areas From: 32 sqm to 214 sqm
Finishing: Flexi
Clinical Units
Areas From: 33 sqm to 68 sqm
Finishing: Flexi
Commercial Units
Areas From:32 sqm to 1014 sqm
Finishing: Core & Shell
Master Plan & FLOOR PLANS
Master Plan
h:rs master plan is strategically designed to ensure seamless accessibility, efficient circulation, and strong visual presence.
Rooftop Facilities
The rooftop buildings at h:rs are designed as a vibrant destination above the workplace, bringing together spaces for connection, wellness, and recreation.
Featuring shared meeting rooms, a dedicated sports workout area, padel tennis, and a spa, the rooftop offers a dynamic setting to meet, recharge, stay active, and unwind.
Thoughtfully designed to complement the daily work environment, it creates a distinctive experience where productivity, wellbeing, and social interaction come together.
Project Facilities
h:rs Business Hub is supported by a comprehensive range of general project facilities designed to ensure safety, efficiency, and smooth day-to-day operations across the entire development.
Project Services
h:rs brings together a carefully curat-ed mix of facilities, creating a well-in-tegrated environment that responds to the functional and experiential needs of its users.
