Location
The project is strategically positioned on South 90 Street, New Cairo’s most dynamic and prestigious business artery, featuring a prominent frontage ranging up to 75 meters. Its location offers effortless connectivity through key axis roads, including Mohamed Naguib Axis and the Ring Road, placing it at the heart of the city’s administrative and commercial movement.
Set on a highly active route that attracts top-tier business traffic, the project benefits from unmatched visibility, accessibility, and proximity to leading corporate and retail destinations—making it an ideal address for ambitious enterprises.
About h:rs
h:rs is more than a name—it’s a philosophy. Built on the belief that time is the most valuable asset, the project was designed as a business hub where every hour holds meaning.
Every Hour Counts reflects a clear promise: each moment spent within the development adds value—whether through productivity, growth, connection, or inspiration. From focused workspaces and collaborative meetings to networking moments and refreshing breaks within the vibrant retail areas, h:rs ensures that every hour is intentional, optimized, and truly valuable.
Our Pillars
Connect (Community)
A space designed to spark interaction and networking within the business hub. The red element reflects energy, movement, and the social pulse that brings people and businesses together.
Engage (Commercial)
Yellow is used for commercial and experience-driven zones. It signals visibility, activity, and high engagement moments.
Work (Admin)
Blue marks administrative and work-focused areas. It communicates structure, clarity, and productivity.
Project Overview
h:rs Business Hub is a purpose-built business destination designed to meet the evolving needs of modern enterprises. It combines contemporary office spaces, advanced infrastructure, and a strategically planned environment to support efficiency, scalability, and sustainable business operations. The project is developed as a fully integrated hub, bringing together administrative, clinical, and commercial uses within one cohesive destination.
Land Use
The total land area of h:rs Business Hub is 11,003 sqm (2.62 Acre), carefully distributed to create balance between built spaces and open areas.
- Building footprint: 4,000 sqm (0.95 Acre) — 36.4%
- Landscape area: 7,003 sqm (1.67 Acre) — 63.6%
- BUA area / m² : 35,077
This distribution ensures a spacious environment where built forms and landscape coexist in harmony, enhancing both functionality and user experience.
Architectural Concept
The architectural design of h:rs is anchored by a central courtyard that organizes the project around openness, natural daylight, and intuitive movement.
The development is composed of two linear buildings and a rear wing, arranged to clearly separate public and private functions while maintaining strong visual and spatial orientation. This layout enhances clarity, ease of navigation, and operational efficiency throughout the project.
A refined vertical façade language, combined with a sculptural and restrained landscape design, creates a calm, contemporary, and premium commercial environment.
Our Partners
Landscape Concept
The landscape design at h:rs is conceived as an integral part of the architecture.
Each unit benefits from its own exclusive view, reinforcing privacy while maintaining visual connection to the surrounding open spaces.
With more than half of the total site dedicated to landscape, the project offers a balanced working atmosphere that supports comfort, focus, and visual relief throughout the day.
Green Areas
Green areas provide resilient, climate-adaptive, and user-friendly spaces, combining environmental benefits with visual and social value while enhancing the comfort, livability, and appeal of plazas, walkways, and gathering areas.
Water Features
Water features like fountains enhance outdoor spaces by adding movement, elegance, and a calming atmosphere. They improve thermal comfort, serve as focal points, and are designed for sustainability and lasting performance.
Natural Stone Flooring
Natural stone flooring provides durable, weather-resistant, and slip-resistant surfaces for outdoor areas, combining long lasting performance with timeless beauty and unique textures that enhance the visual appeal of walkways.
Unit Types
Administrative Units
Starting From : 33 SQM
Finishing: Flexi
Clinical Units
Starting From : 36 SQM
Finishing: Flexi
Commercial Units
Starting From : 38 SQM
Finishing: Core & Shell
Master Plan & FLOOR PLANS
Master Plan
h:rs master plan is strategically designed to ensure seamless accessibility, efficient circulation, and strong visual presence.
Project Facilities
h:rs Business Hub is supported by a comprehensive range of general project facilities designed to ensure safety, efficiency, and smooth day-to-day operations across the entire development.
Fine Dining & Café
h:rs features fine dining and café options that elevate the visitor experience and encourage daily engagement.
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Parking
h:rs provides dedicated underground parking facilities that ensure convenient access, organized circulation, and enhanced user comfort.
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Shopping
Retail spaces designed to enhance convenience and create a dynamic commercial experience.
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Central Plaza
A central plaza that serves as a vibrant social hub, enhancing footfall and overall destination appeal.
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Smart Management System
A smart management system to enhance operational control, performance efficiency, and responsive project oversight.
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Safety & Security
h:rs integrates comprehensive safety and security systems that ensure controlled access, occupant protection, and operational continuity.
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